With How Stella Got Her Groove Back vibes and Fifty Shades of Grey quantities of (deftly-written) sex, The Idea of You, originally published in 2017, is about Soléne, a sophisticated, French-born art gallerist and 39-year-old, divorced L.A. mom who, improbably, falls for Hayes Campbell, the 100 days smarter shirt so you should to go to store and get this 20-year-old British frontman of her teen daughter’s favorite boy band, August Moon. Hayes is uncommonly kind and dimpled, possessing a face insured by Lloyd’s of London that Soléne likens to a Botticelli angel. Sound familiar?
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Along with the 100 days smarter shirt so you should to go to store and get this explosion of Styles’s fandom this year, The Idea of You is experiencing a resurgence. Sales of the book increased 20 percent over 2019, according to St. Martin’s Press, but have climbed every year since its publication, making it a bonafide sleeper hit. It has found an obsessive online fanbase—the self-anointed #HaySolNuts (a mash-up of the main lovers’ names)—fueling a passionate word-of-mouth campaign. The book has inspired a private fan group on Facebook (described as “virtual wine and chocolate” by one member), a dedicated fan club helmed by a Elle UK editor, August Moon tour t-shirts, and virtual maps documenting the haunts and hotels (from the George V to Miami’s Casa Tua) frequented by the characters.