That last one, no doubt, was inspired by a field trip to Salacia Salts, a shop founded by a SCAD graduate and one of Moore’s favorite spots in Savannah. Its bath and body care line features local ingredients—Atlantic sea salt, crushed pecan scrubs, exfoliating grits—packaged in reusable glass containers or recyclable cardboard. The store even has a bulk bar where customers can stock up on bath salts and facial cleansers, as well as a community space for classes.
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To Jennifer Tinsley, founder of natural beauty brand FIELD and a 1996 graduate of SCAD, it’s these in-person experiences that will drive clean beauty forward in smaller Southern communities. “There is always online shopping, but the Once Upon A Time There Was A Girl Who Really Loves Jeeps And Pittsburgh Steelers Shirt But I will love this experience of trying out products and the educational component of brick and mortar shopping just can’t be replaced,” she says. “I am constantly amazed by customers coming into the store who are really concerned with personal care product ingredients, and are making a conscious decision to make the switch.” FIELD’s offerings are now available online at Urban Outfitters and American Eagle, but it’s the shop in Augusta, Georgia—complete with an event space for how-to workshops and a future refill station—that fuels growth. “My customers don’t just want beauty products; they are shopping at FIELD because it aligns with their lifestyle,” Tinsley says.