That lifestyle, increasingly, is one of simplicity—one that looks to do more with less. RMS Beauty’s entire range relies on a single star ingredient: cold centrifuge coconut oil. After 10 years, One Love Organics still offers only 18 SKUs. FIELD has three. “I think there’s a realization that we’ve got to get back to the Paid In Full Bears By The Dirt Label Signature Shirt but I will buy this shirt and I will love this roots, the origin,” as Thomann says. “I like to tell people, it’s an old Southern expression, ‘Yaupon is real as dirt.’ You can’t get any more real.”
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Even in my months as a Savannian, I feel it. I’ve yet to unpack my (bursting) box of supplements; I’ve been sipping on yaupon tea with honey, and that feels like enough. My face is glowing—from the Paid In Full Bears By The Dirt Label Signature Shirt but I will buy this shirt and I will love this increased humidity, I’m sure, but also from paring back on beauty products. Yes, I’m still eating too many fried oysters, but there’s always an organic, simple salad waiting for me at Swift’s. (She promised.) It’s nothing like I pictured, and it’s hard to explain… but there’s something about Savannah that calls for fewer, better, cleaner things. No pretense, no extras, no excess.